Privacy Policy

Generation Faraday UK is a trading name of MOS Equipment Ltd, a company registered in England and Wales. Our registered address is available upon request.

We are the data controller for personal information collected through this website (generationfaraday.co.uk). If you have any questions about how we handle your data, please contact us at [email protected].

We collect the following categories of personal information:

Information you provide directly:

Information collected automatically:

We do not collect sensitive personal data (such as health information, ethnicity, or financial details) through this website.

We use your personal information for the following purposes:

**To respond to your enquiries** — When you submit a contact form or quote request, we use your information to respond to you. The legal basis for this processing is our legitimate interest in responding to potential customers.

**To send you information you have requested** — If you request a free sample, product brochure, or other materials, we use your contact details to fulfil that request. The legal basis is the performance of a contract or pre-contractual steps.

**To improve our website** — We use anonymised analytics data to understand how visitors use our website and to improve its content and usability. The legal basis is our legitimate interest in improving our services.

**To comply with legal obligations** — We may process your information where required by law, such as in response to a court order or regulatory requirement.

We do not use your personal information for automated decision-making or profiling.

We will only send you marketing communications if you have explicitly consented to receive them. You can withdraw your consent at any time by:

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

We share your personal information only in the following circumstances:

**Service providers** — We use third-party services to operate our website and business, including email hosting, website analytics, and customer relationship management software. These providers process data on our behalf and are bound by data processing agreements.

**Legal requirements** — We may disclose your information to law enforcement or regulatory authorities if required by law.

**Business transfers** — If we sell or transfer part of our business, your information may be transferred as part of that transaction. We will notify you in advance if this occurs.

We do not transfer your personal data outside the United Kingdom or European Economic Area without ensuring appropriate safeguards are in place.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, and in accordance with our legal obligations:

After these periods, your data is securely deleted or anonymised.

Under UK data protection law, you have the following rights:

**Right of access** — You can request a copy of the personal information we hold about you.

**Right to rectification** — You can ask us to correct inaccurate or incomplete information.

**Right to erasure** — You can ask us to delete your personal information in certain circumstances.

**Right to restrict processing** — You can ask us to limit how we use your information in certain circumstances.

**Right to data portability** — You can ask us to provide your information in a machine-readable format.

**Right to object** — You can object to our processing of your information where we rely on legitimate interests.

**Right to withdraw consent** — Where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Our website uses cookies — small text files stored on your device — to improve your experience and help us understand how the site is used.

**Essential cookies** — Required for the website to function. These cannot be disabled.

**Analytics cookies** — Help us understand how visitors interact with the website. We use anonymised analytics data only. You can opt out of analytics cookies using your browser settings or a cookie management tool.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure.

Our website uses HTTPS encryption for all data in transit. Access to personal data within our organisation is restricted to authorised personnel only.

No method of transmission over the internet is completely secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we make significant changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email.

We encourage you to review this policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

**Email:** [email protected]

**Post:** Generation Faraday UK, [Registered Address], England

For complaints about how we handle your data, you can also contact the Information Commissioner's Office (ICO):

**Website:** ico.org.uk

**Telephone:** 0303 123 1113